As is the best way with the perfect beauty work, Maria Matthews’s pals couldn’t fairly put their finger on what she’d had finished.
The fifty one-yr-previous’s wrinkles appeared to have been gently smoothed away, her cheekbones have been extra pronounced and her face appeared slimmer. Her jawline appeared firmer, her pores and skin plumper and creamier and her eyes have been now glowing.
However Maria hadn’t been underneath the surgeon’s knife, or succumbed to Botox injections, fillers or an excessive pores and skin remedy.
Maria Matthews, fifty one, pictured earlier than (left) and after (proper) the haircut. The fifty one-yr-previous’s wrinkles appeared to have been gently smoothed away, her cheekbones have been extra pronounced and her face seemed slimmer
As an alternative, the key behind her beautiful transformation was one thing altogether extra prosaic — a go to to a hair salon.
Maria, an inside designer from Somerset who has a son, aged 12, was given a brand new breed of anti-ageing haircut. The outcomes might be so efficient that they seem nearly as good as a facelift.
And although they’re often costlier than a normal minimize and color, they’re far cheaper than surgical procedure. And with out the well being dangers of invasive operations, which require a common anaesthetic and vital restoration time.
So are ladies swapping surgical procedure for the hair stylist’s scissors?
Final week, statistics launched by the British Affiliation of Aesthetic Plastic Surgeons revealed demand for beauty procedures fell by 39 per cent final yr.
There have been 30,750 procedures, down from fifty one,one hundred forty in 2015, with a seventy one per cent drop in forehead lifts, a fifty three per cent discount in face and neck lifts and a 38 per cent drop in eyelid surgical procedures.
Highlights to cover crows’ ft
Esher Gaul, forty three, pictured (left) earlier than and (proper) after, loves the brand new haircut. She stated: ‘My face seems to be lifted and the hair frames it superbly’
Esher Gaul, forty three, a nursery nurse, lives in London and has three youngsters. She says:
‘I’d by no means have something like Botox or fillers as a result of I simply assume they appear peculiar, and everybody appears the identical.
‘However I’ve observed the odd line on my brow and some crows’ ft spherical my eyes.
‘I couldn’t see how a haircut may make a distinction, however I like it. The brand new color is so flattering — I felt it made my eyes stand out extra — and my youngsters all commented on this. My face appears lifted and the hair frames it superbly. Most significantly it’s low-upkeep and matches into my routine.’
Fie Karayannis, senior colourist at Jo Hansford, says: ‘Sadly Esher’s present chunky highlights had the impact of dragging her face down so she was an excellent candidate for contourage.
‘We painted highlights onto her hair, with lighter tones across the face to brighten facial options, serving to them appear lifted.
‘The combination of sunshine and darkish tones provides depth and dimension, making hair seem extra voluminous and youthful — high-quality hair seems to be older.
‘Esher had a couple of layers put round her face to assist work with the contourage and provides a lifting look.’
From £one hundred fifty five, johansford.com
That is being interpreted as proof that attitudes to ageing are altering.
As an alternative of making an attempt to halt nature in its tracks with brutal — and sometimes apparent — surgical intervention, ladies are on the lookout for subtler methods to cheat the ageing course of, says superstar facialist Joanne Evans.
‘The perfect of magnificence — particularly how we age — has turn out to be softer,’ she says. ‘We’re turning our backs on frozen options.’
Ladies over 50 just lately overtook their youthful counterparts as the most important consumers of magnificence merchandise in Britain, a phenomenon stated to be impressed by corporations using pure-wanting magnificence ambassadors comparable to Helen Mirren and Charlotte Rampling.
As the main target shifts from beauty surgical procedure, hair salons are bridging the hole with efficient new methods to show again the clock.
Undeniably, the hair care market in Britain is booming.
Thickening reduce to fill out my face
Pam Lloyd George, in her early 60s, pictured earlier than (left) and after (proper) the haircut. She was sceptical that it might make a distinction, however stated the reduce made her jaw look firmer and her hair thicker
Pam Lloyd George is in her early 60s and works for a lettings web site. She lives in Hungerford, Berkshire, together with her husband David. They’ve two grown-up youngsters. She says:
‘I’d by no means thought-about that a haircut might erase the years. My hair has by no means been my crowning glory and I felt my type didn’t flatter my face.
‘I used to be sceptical that it will make any distinction, however the minimize has made my jaw look firmer and my hair thicker.
‘I’m not satisfied I look any youthful, although — and I’m not eager on the texture of the extensions. Jamie Stevens, proprietor at Jamie Stevens, says: ‘Pam’s face could be very putting, with excessive cheekbones and expressive eyes, but it’s let down by her hair; it was ageing her.
‘We put a stunning wealthy brown tone throughout, to make her pores and skin look hotter as properly — slightly highlighting can carry the look of the face.
‘Slightly than color her fringe, I reduce it then put in tape (hair glued to strips of tape) extensions. They add color and quantity, and last as long as 4 months.’
From £one hundred fifteen, jamiestevenshair.com
A current survey by L’Oreal suggests that nearly sixteen million UK ladies colored their hair within the final yr and a report claims the typical ladies spends round £30,000 on her hair in a lifetime. The older era appears notably prepared to take a position money and time in salon visits and merchandise.
And the older you’re, the extra ceaselessly you’re ready to go to: 15 per cent of girls aged sixty five and over have re-styled their hair 4 or extra occasions in comparison with 9 per cent of sixteen to 24-yr-previous ladies.
Whereas excessive-finish, ‘movie star’ salons corresponding to that of main hair color professional Jo Hansford (who has tended the locks of the Duchess of Cornwall, Gwyneth Paltrow and Angelina Jolie) and Richard Ward (whose shoppers embrace the Duchess of Cambridge, Miranda Richardson and Jodie Kidd) are inevitably on the vanguard of latest methods, they quickly filter to Excessive Streets nationwide.
Bob that is given me a jawline
Nutritionist Jenny Tschiesche, forty two, pictured earlier than (left) and after (proper) the haircut. She stated it made her jaw look accentuated and her face extra symmetrical
Nutritionist Jenny Tschiesche, forty two, lives in Marlow, Bucks, together with her husband, Werner, forty five, and two youngsters, aged 12 and 9. She says:
‘In my 20s I had a spherical face. As I’ve aged the plumpness has disappeared and in some methods I favor it, however the wrinkles are annoying — particularly the frown line in my brow, which I discover when wanting in my rear-view mirror. What a distinction this minimize makes. My jaw is accentuated and my face seems extra symmetrical.’
Premlee Ramasamy, senior stylist at Daniel Hersheson says: ‘I see shoulder-size hair on many ladies over forty.
‘Jenny could be very fairly, however her thick hair is in a little bit of a block and the darkish shade can also be draining the color from her face, which has an ageing impact.
‘I’ve minimize her hair to only under her collar bone so it sits throughout her shoulders, and given it invisible layers — a intelligent method of chopping inside the hair fairly than on the surface in order that it strikes with a graceful. It helps carry her face and defines her jaw.’
£one hundred fifty, danielhersheson.com
Jo Hansford believes good hair has the facility to bestow youth, whereas dangerous hair may be extra ageing than wrinkles. She has developed a brand new anti-ageing colouring method referred to as ‘contourage’ which makes use of strategically positioned highlights to offer the phantasm of a lifted jawline and extra pronounced cheekbones.
‘We devised contourage partly as a lifting method,’ explains Jo. ‘As we age, the face loses muscle tone and droops. Positioning highlights on the jaw and the cheekbones makes them look greater and extra outlined.’
Through the years, both ladies fill out and their faces develop into rounder or they begin to look gaunt. Both method, hair could make an unlimited distinction. ‘A lot of what we do is about restoring stability,’ explains Jo. ‘Typically this implies a thinner face will profit from a minimize with loads of quantity on the sides — to provide an phantasm of youthful plumpness.’
When it comes to color, as a result of pores and skin tone fades with age, we have to change tints accordingly.
Gentle perm to take years off
Louise Asekokai, forty two, a charity household help officer pictured earlier than (left) and after (proper) her haircut. She loves the best way her new hair frames her face on the jaw and thinks it makes her look youthful
Louise Asekokai, forty two, is a charity household help officer. She lives in Faversham, Kent, together with her surveyor husband Daniel, 39, and their two teenage youngsters. She says:
‘After having the youngsters I misplaced lots of weight and it has stayed off my face, which I feel makes me look older.
‘I didn’t assume a haircut might make such a distinction — I’d had the identical, shoulder size “do” for years.
‘I really like how my new hair frames my face at my jaw. It makes me look youthful and the additional physique has the impact of giving my face quantity, too.’ Tom Cruickshank, senior colourist at Neville Hair and Magnificence, and Cristian Pignatta, senior stylist, say: ‘We used a gentle perm to create fullness from root to tip. This provides a youthful look, which is mirrored within the face, because it mimics the quantity that we lose with age.
‘Crucial issue is the face. Louise has a petite face, so we took her hair shorter to carry her options. A textured bob provides pure quantity.’
Perm, £one hundred fifty; minimize with Cristian, £one hundred sixty, nevillehairandbeauty.internet
Subtler colors might help minimise the impression of wrinkles, as the general impact is extra mushy-focus, whereas very mild or darkish hair colors have the other impact. Over time, hair can even extra simply be tweaked and up to date than any beauty work.
Richard Ward, whose group was liable for the £195 reduce and £one hundred seventy five tints and spotlight of Maria (richardward.com), says: ‘We’ve seen a rise in older ladies within the salon.
‘There are numerous anti-ageing methods we will use relying on what a shopper needs, from lifting the face or elongating the neck to defining cheekbones.
‘One of many issues older ladies typically wrestle with is just not having sufficient quantity; graduated haircuts can create the phantasm of quantity and thickness, that are typical of youthful ladies’s hair, however this doesn’t essentially imply having to go brief.’
Crucially, hair must be wholesome. Not solely do hair shafts skinny with age, however many ladies expertise thinning hair, too.
‘There are many issues you are able to do to fight thinning hair,’ factors out Anabel Kingsley, trichologist at Philip Kingsley.
‘A balanced food regimen is significant, with loads of protein and iron. Yoga, Pilates and mindfulness may also help scale back stress, which is understood to boost testosterone ranges,’ she provides. ‘When you’ve got hair follicles that are already delicate to this hormone, it may well worsen the situation.’
Definitely, hair performs an important position in how previous — or younger — we’re perceived to be.
It not solely frames the face, it’s the function individuals are probably to note first and go on to recollect afterwards.
‘In addition to hair being intrinsic to notion of well being and fertility — which stretches again to primitive occasions — it’s very important to our vanity and emotions of attractiveness,’ says behavioural professional and writer of You Can Be Youthful, Marisa Peer.
‘Younger wanting hair — by which we imply wholesome, robust and glossy — makes the entire individual look youthful, so wrinkles are much less obvious.’
So how efficient is it? Check out the ladies above, who street-examined anti-ageing hair methods out there at a number of the UK’s prime salons, and see what you assume.